Technology Accelerates Market Changes. Are We Witnessing or Participating?

Business models and technology are increasingly getting involved in today's business landscape. Technological advances have significantly affected how businesses create, market, and deliver products and services to their customers. This has led to many disruptive cases in the business world and created better opportunities for companies to increase their chances to relate to their target audience.

Today's business model often requires a combination of technology and traditional methods to drive its development. Traditional marketing tactics, for example, are still valid and essential, but it is now crucial to integrate digital solutions and technologies into your strategies to remain competitive. Such is the case of social networks, which have become almost essential for interacting with customers and creating a brand presence. In addition, companies must be adept at leveraging big data, analytics, and, increasingly, artificial intelligence to maximize the effectiveness of their marketing campaigns and increase sales.

An excellent example of disruptive business models based on the use of new information technologies based on the internet and telecommunications is that of transportation with companies like Uber, Didi, or Lyft, which continue to generate social upheavals with taxi organizations and other traditional public transport systems. According to data from Statista, the so-called "platform" taxis will reach a market value of more than 400 million dollars and more than 8 million users in Mexico in 2023. But the transport case is only one among many other markets, such as the retail, logistics, food on demand, financial, betting, and sports markets. Surely several examples will come to mind.

It is already evident that the vertiginous development of computing and telecommunications has changed many habits, our way of approaching reality and entertaining ourselves. This happened in a short time, and radical changes are still coming with technologies, such as magnifying cloud computing, which impacts the degree of ubiquitous access to administration, operation, and sales systems; virtual reality, which could soon transform online selling, education and entertainment; artificial intelligence, which will rethink the value of employment; And still in its infancy, quantum computing, which perhaps within a decade, will overturn the way we think about applications, security, and access to data.

Let's not talk about dystopic scenarios but about opportunities based on understanding these new technologies and how they could help us generate "blue oceans" to create new value schemes for the market.